In Shopping

Danish lifestyle brand Søstrene Grene is bringing its mix of affordable homeware, stylish décor and Scandinavian charm to Gloucester Quays this Christmas.


The new store will offer a thoughtfully curated selection of kitchenware, gifts, craft supplies and seasonal decorations, giving shoppers a chance to explore the brand’s design-led world and discover products that combine style and practicality.

The Gloucester Quays location will be Søstrene Grene’s second store in Gloucestershire, joining the popular Cheltenham branch and giving more local customers the opportunity to experience the brand. Situated in the heart of the shopping centre, the store presents homeware, gifts and seasonal décor in a calm, relaxed setting that reflects Søstrene Grene’s signature Scandinavian style.

Just in time for Christmas, the store also offers a curated selection of festive decorations and gifts, making it an effortless and enjoyable destination for holiday shopping. Shoppers can find everything from seasonal décor and home accessories to creative stocking fillers, providing inspiration for a stylish and memorable festive season.

Mikkel Grene, Group CEO and Co-owner of Søstrene Grene, comments: “The UK has quickly become one of our fastest growing markets and Gloucester Quays represents another step on that journey. It reflects our continued commitment to making thoughtful, well-designed products accessible to all.”

With more than 350 stores across 17 markets, the global presence continues to grow alongside ambitious UK expansion plans, including opening 100 new stores by 2027.

UK Partners, Norma Jacob and Richard Power, run Søstrene Grene stores across Northern Ireland, Wales, Scotland and the South of England.

Norma Jacob comments: "We’re thrilled to bring Søstrene Grene to Gloucester Quays just in time for the festive season. It’s a chance to connect with the local community and share a shopping experience that is creative, affordable and full of inspiration for everyone."

Richard Power adds: "Opening a second store in Gloucestershire allows us to reach even more customers in the region. Gloucester Quays is a lively and well-loved destination and we’re looking forward to introducing customers to Søstrene Grene’s distinctive Scandinavian style."


The official launch date of Søstrene Grene, Gloucester Quays, will be announced very soon.

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene.

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