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Danish lifestyle brand Søstrene Grene is bringing its distinctive blend of Scandinavian design and hygge-inspired shopping to Gloucester Quays, with a new store set to open soon on the historic docks. Known for affordable homewares, furniture and thoughtful everyday items, the brand continues its UK expansion by strengthening its presence in the South West with a calming, design-led retail experience.
The new store marks Søstrene Grene’s second location in Gloucestershire, following the success of its Cheltenham opening. The brand has quickly become a favourite among UK shoppers seeking stylish, affordable homewares and everyday essentials. With a carefully curated range of kitchenware, small furniture, seasonal decorations, gifts and craft supplies, the store offers products designed to inspire calm, joy and simple living.
Customers will also be able to experience Søstrene Grene’s ‘Retail for the Senses’ concept. Featuring soft lighting, classical music and the brand’s distinctive labyrinth-style layout, the store invites shoppers to slow down and enjoy a calming, immersive experience. The carefully designed space encourages discovery, creativity and a moment of hygge with every visit.
Mikkel Grene, Group CEO and Co-owner of Søstrene Grene, comments: "Gloucester Quays is another important step in our ongoing UK expansion. Opening this autumn, the store reinforces our commitment to bringing accessible, design-led shopping to more communities, combining Scandinavian style with everyday affordability for a wide range of customers."
Now with over 350 stores in 17 countries, Søstrene Grene is rapidly growing its presence in the UK, with ambitious plans to open 100 stores across the UK by 2027.
UK Partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across Northern Ireland, Southern England and Scotland, are looking forward to the upcoming opening.
Norma Jacob, comments: "Gloucester Quays is a fantastic location, combining shopping, dining and the city’s rich heritage. We’re excited to welcome new customers to the Søstrene Grene concept, where they can discover our unique homewares, gifts and craft products in a space designed to inspire creativity and calm."
Richard Power adds: "Following the success of our Cheltenham store, this opening represents another step in strengthening our presence in the South West. We’ve seen how well the concept resonates with local shoppers and we’re confident Gloucester Quays will be another vibrant addition to our growing UK network."
Paul Carter, Asset Director at Peel Retail & Leisure, comments: “Our emphasis for Gloucester Quays is to create a compelling, ‘cross-over’ destination that feels exciting every time you visit. The signing of Søstrene Grene is particularly special, as a sought-after brand admired across the UK – and reflects the confidence leading international names have in Gloucester Quays as a place to grow. It adds another fantastic option for our visitors and is another step forward in delivering something for everyone.”
The official launch date of Søstrene Grene, Gloucester Quays, will be announced very soon.
To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene
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